Chipotle nombra al ex ejecutivo de Activision Fernando Machado como nuevo director de marca. Chipotle names former Activision executive Fernando Machado as new chief brand officer.

Chipotle ha nombrado a Fernando Machado como su nuevo director de marca, con efecto desde el 1 de junio de 2026. Chipotle has named Fernando Machado as its new chief brand officer, effective June 1, 2026. Machado, un ex ejecutivo de Restaurant Brands International y Activision Blizzard, liderará la estrategia de marketing global y el posicionamiento de la marca. Machado, a former executive at Restaurant Brands International and Activision Blizzard, will lead global marketing strategy and brand positioning. Él sucede a Chris Brandt, quien se fue en enero, y reporta al CEO Scott Boatwright. He succeeds Chris Brandt, who left in January, and reports to CEO Scott Boatwright.