Clemenger BBDO lanza "Lang Way for a Beer", una serie de YouTube con australianos en Far North Queensland, promoviendo Great Northern Brewing Co. y destacando la belleza nacional. Clemenger BBDO launches "Long Way for a Beer," a YouTube series featuring Australians in Far North Queensland, promoting Great Northern Brewing Co. and highlighting national beauty.

Clemenger BBDO ha lanzado "Lang Way for a Beer", una serie de YouTube de seis episodios con icónicos australianos en Far North Queensland. Clemenger BBDO has launched "Long Way for a Beer," a six-episode YouTube series featuring iconic Australians in Far North Queensland. Cada episodio destaca a los visitantes emprendiendo aventuras desafiantes en lugares remotos, seguidas de discusiones en fogatas y compartiendo cerveza. Each episode highlights guests undertaking challenging adventures in remote locations, followed by campfire discussions and beer sharing. La campaña, dirigida a mejorar la marca Great Northern Brewing Co. y su significado cultural, busca reconectar al público con la belleza natural de Australia y promover el estatus de la cerveza como icono nacional. The campaign, aimed at enhancing the Great Northern Brewing Co. brand and its cultural significance, seeks to reconnect audiences with Australia's natural beauty and promote the beer's status as a national icon.