Tres críticos gastronómicos compararon platos preparados de pollo Tikka Masala de Tesco, Sainsbury's y Charlie Bigham's; Tesco ganó a pesar de ser el más caro. 3 food critics compared Chicken Tikka Masala ready meals from Tesco, Sainsbury's, and Charlie Bigham's; Tesco's won despite being priciest.

En una prueba de sabor para "Supermarket Own Brands: The Luxury Taste-Test" de Channel 5, tres críticos gastronómicos compararon platos preparados de pollo Tikka Masala de Tesco, Sainsbury's y Charlie Bigham's. In a taste test for Channel 5's "Supermarket Own Brands: The Luxury Taste-Test," three food critics compared Chicken Tikka Masala ready meals from Tesco, Sainsbury's, and Charlie Bigham's. A pesar de que Tesco's era el más caro con £4,25, ganó, con Charlie Bigham's con un precio de £6 en segundo lugar y Sainsbury's con £3,25 en tercer lugar. Despite Tesco's being the priciest at £4.25, it won, with Charlie Bigham's priced at £6 in second, and Sainsbury's at £3.25 in third. La comida de Tesco fue elogiada por su sabor y apariencia sabrosos y atractivos. Tesco's meal was praised for its tasty and appealing flavor and appearance.